What is Klaviyo


Klaviyo, is a real game-changer for your email and SMS marketing. Think of Klaviyo as your behind-the-scenes email (and SMS) marketing whiz. It links up with your online store and lets you send out super personalised emails or texts based on what your customers are doing.

Say someone checked out a product but left without buying – Klaviyo can help you send them a gentle nudge to come back. Plus, it’s not just about sending emails. Klaviyo helps you see which strategies are actually working, lets you test out different approaches, and automates the whole shebang so you can focus on other parts of your business. It’s like having an extra set of hands focusing entirely on keeping your customers engaged and driving your sales up.

What Klaviyo does that other platforms don’t do


So, imagine Klaviyo as the secret ingredient that makes your marketing efforts really pop, especially if you’re in the e-commerce game. It’s like Klaviyo’s got this super tight bond with your online store, way beyond what other email platforms offer. It’s not just about sending emails; it’s about sending smart emails. Think of Klaviyo peeking over your customers’ shoulder, noting what they’re checking out, what they’re buying, and even guessing what they might want next. And then, bam! It helps you send an email or text that’s so spot on, your customers will feel like it’s magic.

But here’s where it gets really cool: Klaviyo can almost read the future with its predictive analytics. It’s like having a crystal ball that tells you which customers are about to spend big or which ones just need a little nudge to make their next purchase. And when it comes to making those emails feel personal? Klaviyo’s a pro. It’s not just slapping a name on an email; it’s tailoring the message so it feels like it was written just for them, based on their shopping habits.

Plus, Klaviyo gives you the lowdown on how your campaigns are doing, but in a way that ties directly back to your sales. It’s not just about clicks and opens; it’s about understanding what’s driving your business. So, while other platforms might help you send emails, Klaviyo’s like having a marketing guru, data scientist, and sales coach all rolled into one, focused on helping your e-commerce store thrive.

What Does Klaviyo cost and is it worth it

Klaviyo’s pricing is pretty flexible, aiming to fit businesses of various sizes, and it’s largely based on the number of contacts (email or SMS) you have in your database. The cool part is, they offer a free tier to get you started, which is great for small businesses or if you’re just testing the waters. This free plan allows you to send emails to up to 250 contacts and send 500 emails total. But as your list grows, so does the price.

Once you move past the free tier, pricing shifts to a sliding scale. For example, if you have around 1,000 contacts, you might be looking at somewhere around $30 per month for just email. If you want to add SMS to your marketing mix, there’s an additional charge based on the number of messages you send and the countries you’re sending them to.

Is it worth it? Well, that depends on a few things:

Your E-commerce Platform: If you’re deeply integrated with platforms like Shopify, WooCommerce, or others, Klaviyo’s advanced features can really leverage that integration to boost your sales through highly targeted and personalized marketing campaigns.

Your Marketing Strategy: If you’re keen on using data-driven insights to segment your audience, personalize messages, and automate your marketing, then Klaviyo’s capabilities are likely to provide a good return on investment.

Your Growth Stage: For small businesses with a tight budget, the free tier can be a great way to start. As your business grows, the advanced features and analytics Klaviyo offers can become invaluable tools for scaling your marketing efforts.
Ultimately, Klaviyo is considered worth the investment by many e-commerce businesses for its ability to increase customer engagement and sales through personalized, automated marketing campaigns. The key is to continuously monitor the ROI it provides as your business and subscriber list grow, ensuring that the benefits outweigh the costs at every stage of your business’s development.

Why Klaviyo is my favourite platform to work with

Email and SMS Automation
Klaviyo lets you set up automated email and SMS sequences triggered by specific actions, like when someone makes a purchase, abandons a cart, or even just browses your site. These automations are incredibly powerful for engaging customers at the right moment, without you having to lift a finger each time.

Integration with E-commerce Platforms

Klaviyo seamlessly integrates with major e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce. This deep integration allows you to leverage your store data to create personalized marketing campaigns directly tied to your customer’s behaviors and purchase history.

Advanced Segmentation

This is where Klaviyo really flexes its muscles. You can slice and dice your customer list into highly targeted segments based on a wide array of criteria, including shopping behavior, order history, activity on your site, and much more. This means you can send super relevant emails or SMS messages that speak directly to where your customers are in their journey.


Beyond just using a customer’s name, Klaviyo enables you to personalize content based on the customer data you’ve collected. This could mean recommending products based on past purchases or tailoring messages based on browsing behavior. It’s all about making your communications feel like they’re one-on-one conversations.

A/B Testing:

Klaviyo doesn’t just let you set and forget your campaigns. It encourages you to test different aspects of your emails and SMS messages, from subject lines to content and timing, so you can continually optimize for better results.

Analytics and Reporting:

With Klaviyo, you get detailed reports that go beyond opens and clicks. You can see how your campaigns are directly impacting sales and customer behavior, giving you insights into what’s working and what isn’t, so you can adjust your strategy accordingly.

Dynamic Content:

This feature allows you to dynamically change the content of your emails based on who’s receiving them. It means you can create a single email template that adjusts itself for each recipient based on their own preferences, purchase history, and behavior.

Predictive Analytics:

Klaviyo uses data science to help predict future customer behavior, like who’s likely to buy again or what the lifetime value of a customer might be. This can help you focus your efforts and resources on the most profitable segments of your customer base.

Let’s talk about scabaility

Starting with Klaviyo when your business is small is a breeze. It’s like having a partner that understands you’re just getting started, offering a free plan that’s perfect for those early days. You can send out emails to a manageable group of customers without spending a dime. It’s straightforward and easy, which is exactly what you need at the beginning.

As your business starts to grow, so does your need to reach more people, and Klaviyo is ready to grow with you. The platform is built to handle businesses of all sizes, from those first few hundred contacts to tens of thousands. The pricing adjusts based on how many contacts you have, meaning you’re only paying for what you need at any given time. This scalability is a huge plus because it means Klaviyo fits your budget at various stages of your business growth.

But Klaviyo’s scalability isn’t just about handling more contacts. It’s also about offering more advanced features as you need them. Whether it’s deeper segmentation to target your emails more effectively, A/B testing to find out what messaging works best, or integrating SMS marketing alongside your emails, Klaviyo supports your expanding marketing efforts.

The platform also offers insights and analytics that grow in depth as your campaigns become more sophisticated. This means you can start simple, but as you get more comfortable and your business needs evolve, Klaviyo offers more complex tools to help you optimize your marketing.

In essence, Klaviyo is like a business partner that grows with you. It starts off simple, matching your early-stage needs, and expands its offerings as your business and marketing strategies become more complex. This scalability ensures that, no matter the size of your customer base or the complexity of your marketing campaigns, Klaviyo has the capabilities to support your growth.

What about Klaviyos Support?

when you’re running your shop and using Klaviyo, knowing you’ve got solid support in your corner is like having a safety net. Klaviyo’s got a variety of support options that are pretty handy, especially when you’re trying to figure things out or if you hit a snag.

First up, they’ve got a comprehensive help center. It’s like your go-to manual for everything Klaviyo. Whether you’re setting up your first campaign or diving into advanced segmentation, there’s a good chance you’ll find your answers there. It’s packed with articles, guides, and walkthroughs.

But let’s say you’re the type who prefers a bit more of a personal touch. Klaviyo offers email support across the board, and they’re pretty quick on the draw. You shoot them a message, and they’ll get back to you with the help you need. For the more intricate issues or if you’re on one of their higher-tier plans, there’s also chat support. It’s like having a chat with a mate who knows a ton about Klaviyo and is there to help sort things out in real-time.

Now, for the big guns or if you’re really looking to amp up your game, Klaviyo has account managers for their enterprise-level clients. This is next-level support where you get one-on-one guidance tailored to your business’s specific needs and goals.

In essence, Klaviyo’s support system is designed to have your back at every stage of your journey. From self-serve resources for the DIYers to direct support channels when you need a helping hand, they’ve made sure you’re covered. It’s about giving you the confidence to push your email marketing to new heights, knowing there’s a team ready to assist whenever you need it.

Hi, I'm Bec

I'm a digital marketing specalist with a background in graphic design and web design. I'm your go-to for all business growth, marketing and design needs.