Content Marketing Services
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Comprehensive Content Marketing Services
Our suite of Content Marketing Services encompasses every aspect of content creation, optimisation, promotion, and reporting to ensure your digital content achieves maximum reach, engagement, and impact. Starting with a bespoke content strategy that aligns with your business goals and audience needs, we move into creating high-quality, engaging content tailored to your brand. Our optimisation process ensures your content is finely tuned for both search engines and user experience, while our promotion strategies amplify your content’s visibility across multiple platforms. With detailed content reporting, we provide actionable insights to refine your strategy and content, ensuring continuous improvement and alignment with your marketing objectives. Embrace our holistic approach to content marketing and watch your business grow through strategic, data-driven content efforts.
Content strategy
Develop a tailored content strategy that meets your business goals and speaks directly to your audience. We combine detailed research with a clear plan for creating and sharing content that matters to your audience. Our strategy focuses on finding the right topics and formats to grab their attention and choosing the best channels for distribution. This approach ensures we create valuable content that boosts traffic to your website and keeps your audience engaged.
Content creation
Once we’ve crafted your strategy, we dive into content creation. This involves producing content that’s not only engaging but also packed with value for your audience. Whether it’s blog posts, articles, white papers, e-books, videos, infographics, or podcasts, we focus on delivering material that truly resonates. Each piece is tailored to provide insights and solutions that meet the specific needs and interests of your audience, ensuring that every bit of content we produce effectively supports your business goals.
Content calendar
Transparency is at the heart of our approach. That’s why you’ll receive a comprehensive content calendar, a clear project management tool that outlines every step of the content creation process. From production and review to the final publishing stages, we map out each phase, including set deadlines for content delivery to your team for approval. This calendar is not just a schedule; it’s our commitment to ensuring consistency, clarity, and openness throughout our collaboration.
The volume of content we develop is tailored to fit your specific content marketing strategy. Whether your plan calls for a steady stream of blog posts, a series of in-depth articles, engaging videos, or a mix of formats, our content calendar is designed to align with your goals, ensuring that the right content reaches the right audience at the right time.
Content optimisation
Our content optimisation service goes beyond initial creation and strategic planning, focusing on maximising your content’s reach and resonance with your audience long after publication. By integrating SEO best practices with a variety of innovative techniques, we ensure your content is not just seen but also engages effectively. This process involves refining user experience, incorporating visual elements, tailoring content to specific audience segments, and adapting materials into new formats for broader exposure. Our proactive approach includes continual updates, leveraging social media for extended reach, and fostering audience interaction to keep your content dynamic and impactful, ultimately driving meaningful results for your business.
Content promotion
Our content promotion service is designed to amplify the visibility and impact of your content, ensuring it reaches and engages your target audience effectively. We deploy a strategic mix of channels and tactics tailored to your content’s nature and your audience’s preferences. This comprehensive approach includes leveraging social media platforms to extend reach and foster engagement, employing email marketing campaigns to directly connect with your audience, and utilizing paid advertising options like PPC and sponsored content for targeted exposure.
We also focus on building partnerships for guest posting and content syndication, expanding your content’s footprint across relevant online spaces. By carefully selecting the most appropriate channels and continuously monitoring the performance of our promotion efforts, we aim to increase your content’s reach, drive higher traffic to your website, and ultimately boost conversions. Our goal is to turn your content into a powerful tool for achieving your business objectives, making sure it gets the attention it deserves in the crowded digital landscape.
Content reporting
Our content reporting service offers a comprehensive analysis of your content’s performance, providing you with actionable insights to inform future strategies. We track a range of metrics, including website traffic, engagement rates, social media shares, and conversion data, to give you a clear picture of how your content resonates with your audience. This process involves the use of advanced analytics tools to measure the effectiveness of your content across different platforms and channels.
We deliver detailed reports that highlight key performance indicators (KPIs), identify trends, and uncover opportunities for improvement. Our reports are designed to be easy to understand, offering both a high-level overview for quick assessments and in-depth analyses for those who want to dive deeper. By regularly reviewing these insights, we can work together to refine your content strategy, optimise existing content, and tailor future content to better meet your audience’s needs and preferences, ensuring your content marketing efforts continue to drive meaningful results for your business.
Who is digiXcentric?
Hi there, My name is Rebecca. I’m an eccentric digital marketing specialist and graphic designer who has gone rouge from the corporate world.
I have a passion for great design, strategic marketing and building your business!
After working in agencies and in-house I knew there was a gap in the market that I could fulfil. It was called “caring”.
If you would like to work with a designer and top notch creative marketer who wants your business to excel… you’ve found her.
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