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Successful SEO

Rank Higher with Proven SEO Strategies

Boost your visibility and attract more traffic with customised SEO tactics that deliver results.

Comprehensive SEO Services

In the digital age, the visibility of your business online is not just an advantage; it’s a necessity. Search Engine Optimisation (SEO) stands at the forefront of enhancing online presence.

We offer a full suite of SEO services designed to boost your online visibility, attract targeted traffic, and drive business growth. Our expert team leverages the latest tools and strategies to ensure your website ranks highly for relevant searches.

Keyword Research and Strategy

We start by identifying the keywords and phrases most relevant to your business and industry. Our approach goes beyond finding high-volume keywords; we focus on those that will drive qualified traffic to your site. Using advanced tools and analytics, we develop a targeted keyword strategy that forms the foundation of your SEO campaign.

On-Page SEO

Our on-page SEO services include optimising your website’s content and structure to improve visibility and user experience. This involves crafting compelling and keyword-rich titles, meta descriptions, and headers, as well as optimising images and ensuring your content is informative, engaging, and provides value to your audience.

Link Building

Building high-quality backlinks from reputable sites is crucial for improving your site’s authority and search engine rankings. We employ a range of techniques, such as guest blogging, content marketing, and influencer outreach, to build a strong backlink profile that enhances your site’s credibility and visibility.

Local SEO

For businesses targeting local markets, our local SEO services ensure you’re visible in local search results and map listings. We optimise your Google My Business profile, manage local citations and listings, and create location-specific content to attract local customers.

 

Content Creation and Marketing

Quality content is at the heart of every successful SEO strategy. Our team of writers and content specialists create compelling, SEO-optimised content that engages your audience and drives conversions. From blog posts and articles to infographics and videos, we help you tell your brand’s story in a way that resonates with your audience.

 

SEO Analytics and Reporting

We believe in transparency and accountability, which is why we provide detailed analytics and reporting on your SEO campaign’s performance. Our reports include key metrics such as traffic, rankings, and conversions, allowing us to refine and adjust our strategies for continuous improvement.

 

Technical SEO

Technical SEO is all about improving the technical aspects of your website to enhance its ranking in search engines. We address issues such as site speed, mobile-friendliness, crawlability, and structured data markup to ensure your site meets search engine guidelines and provides a great user experience.

Why Work With Me As An SEO

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Website Audit

Conducting thorough audits to identify technical issues affecting site performance and search visibility.

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Site Speed Optimization

Enhancing website loading times for better user experience and rankings.

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Mobile Optimization

Ensuring the website is mobile-friendly, considering Google’s mobile-first indexing.

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SSL Certificate Installation

Securing the site with HTTPS to protect user data and improve trustworthiness.

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URL Structure Optimization

Creating SEO-friendly URL structures for easier crawling and user navigation.

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XML Sitemap Creation

Developing and submitting an XML sitemap to search engines to aid in content discovery.

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Robots.txt Optimization

Configuring the robots.txt file to guide search engine crawlers through the site efficiently.

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Keyword Research

Identifying high-value, relevant keywords to target across the website’s content.

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Content Optimization

Ensuring that web pages are optimized around targeted keywords while maintaining quality and relevance.

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Meta Tags Optimization:

Crafting compelling meta titles and descriptions to improve click-through rates from search engine results pages (SERPs).

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Header Tags Optimization

Structuring content with proper use of header tags for better user experience and content hierarchy.

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Image Optimization

Optimizing images with descriptive alt tags and compressing file sizes to improve page load speed.

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Internal Linking Strategy

Developing an internal linking structure to distribute page authority and help users navigate the site.

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Backlink Analysis

Assessing the website’s current backlink profile to identify and remove toxic links.

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Link Building

Employing strategies to acquire high-quality, relevant backlinks to boost domain authority.

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Local SEO

Optimizing the website for local search results, including Google My Business listing and local citations.

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Content Strategy Development

Planning a content strategy that aligns with SEO goals and target audience interests.

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Blog Management

Regularly publishing high-quality, SEO-optimized blog posts to attract and engage users.

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Content Gap Analysis

Identifying and filling content gaps to meet user search intent and improve coverage of topic areas.

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Analytics Setup

Implementing tools like Google Analytics and Google Search Console to track website performance.

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Performance Reporting

Providing regular reports on key performance indicators (KPIs) such as rankings, traffic, and conversions.

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Ongoing SEO Strategy Adjustment:

Continuously analyzing data and trends to refine and adjust the SEO strategy for optimal results.

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Competitor Analysis

Analyzing competitors’ SEO strategies to identify strengths, weaknesses, and opportunities.

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E-commerce SEO

Tailoring strategies to improve product visibility and sales for e-commerce sites.

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Schema Markup Implementation:

Utilizing schema (structured data markup) to help search engines understand the content and context of your pages better, which can enhance visibility in search results through rich snippets.

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Video SEO

Optimizing video content and its metadata for search, considering the growing importance of video in user engagement and search visibility.

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Featured Snippets Optimization

Targeting featured snippets by providing clear, concise answers to commonly searched questions in your content, aiming to achieve position zero in SERPs.

SEO Services start at $700 per month

SEO Services starts at $700 per month. No contracts, no hidden costs. Let’s chat and see if we are the right fit. 

What is SEO and why is it important for my business?

SEO is a multifaceted approach aimed at improving the visibility and ranking of a website in organic search engine results. By optimising website content, structure, and on-page and off-page elements, SEO makes it easier for search engines like Google, Bing, and Yahoo to understand and rank your website higher than the competition. The objective is clear: to ensure your website appears prominently when potential customers search for relevant keywords and phrases related to your business, products, or services.

How long does it take to see results from SEO?

Seeing significant results from SEO can typically take anywhere from 3 to 6 months, depending on various factors like the competitiveness of your industry, the current state of your website, and the effectiveness of your SEO strategy. SEO is a long-term investment; initial improvements may be seen in a few weeks, but it often takes months for efforts to fully mature and achieve desired rankings and traffic increases. Patience and consistent effort are key to a successful SEO campaign.

 

 

Can you guarantee a #1 ranking on Google?

No reputable SEO agency can guarantee a #1 ranking on Google due to the ever-changing and complex nature of search engine algorithms. Google itself warns against such guarantees, as the algorithms take into account hundreds of factors, many of which are beyond any agency’s control. What we can guarantee is our commitment to implementing SEO best practices, staying up-to-date with Google’s guidelines, and applying proven strategies tailored to your business objectives. Our focus is on improving your website’s overall visibility and driving meaningful traffic, not just chasing rankings. We aim to achieve the best possible results by building a solid SEO foundation, creating quality content, and providing an excellent user experience, which together can significantly improve your chances of ranking well in search results.

 

 

How do you keep up with the latest SEO trends and algorithm changes?

We stay ahead of the latest SEO trends and algorithm changes by actively engaging with the SEO community and continuously educating ourselves. Our methods include attending industry-leading webinars, workshops, and conferences to gain insights from thought leaders in SEO. We also participate in online forums and discussions, such as those on Reddit or specialised SEO communities, where we exchange knowledge and experiences with other professionals. Additionally, we follow authoritative SEO news sources and blogs like Search Engine Journal, Moz, and Search Engine Land to stay informed about the latest developments and best practices. This ongoing commitment to learning ensures that our strategies remain effective and innovative, allowing us to adapt quickly to the ever-evolving search landscape.

What makes your SEO services different from other agencies?

What sets our SEO services apart from others is our tailored approach, deep expertise, and the use of proprietary tools and methodologies developed from years of experience. We don’t believe in a one-size-fits-all strategy; instead, we meticulously analyse your business, industry, and competitors to craft customised SEO solutions that align with your unique goals and challenges. Our team comprises seasoned SEO experts who not only have a profound understanding of the latest SEO trends but also bring a wealth of knowledge from working across diverse sectors.

We leverage exclusive, in-house tools alongside industry-standard technologies for in-depth analysis and monitoring, ensuring precise tracking and optimisation of your campaigns. This blend of custom and conventional tools allows us to uncover unique insights and opportunities that others might miss.

Moreover, our commitment to transparency and collaboration means we work closely with you at every step, keeping you informed and involved in the decision-making process. Our focus on education and partnership helps demystify SEO for our clients, making it a shared journey towards success rather than just a service we provide.

In essence, our difference lies in our personalised approach, expert team, innovative tools, and commitment to genuine partnership with our clients, all aimed at delivering sustainable, measurable results.

Will I be involved in the SEO process?

Yes, your involvement in the SEO process is both welcome and valuable. We believe that a collaborative approach yields the best results, so we encourage clients to share their insights, goals, and feedback throughout our partnership. Here’s how you can be involved:

  1. Initial Strategy Meetings: At the beginning of our engagement, we hold strategy sessions to understand your business objectives, target audience, and key performance indicators (KPIs). Your input is crucial in shaping the SEO strategy that aligns with your goals.

  2. Regular Updates and Reporting: We maintain open lines of communication with our clients through regular updates and detailed monthly reports. These reports include progress on rankings, traffic, and other key metrics, offering transparency and insights into how our efforts are translating into results.

  3. Feedback Loops: Your feedback is important to us. We schedule regular check-ins to discuss the campaign’s progress, any adjustments needed, and to answer any questions you might have. This ensures that our strategies remain aligned with your evolving business needs.

  4. Content Collaboration: If you prefer to be involved in content creation, we welcome your contributions. Whether it’s providing topics, insights, or reviewing content before it goes live, your expertise about your business can enhance the quality and relevance of the content we produce.

  5. Decision Making: While we will provide our expert recommendations on all aspects of the SEO strategy, you have the final say on key decisions. We strive to make the process as collaborative as possible, ensuring that our actions are in line with your expectations and business objectives.

Our goal is to make the SEO process transparent and inclusive, fostering a partnership that leverages both our expertise and your unique business insights to achieve the best possible outcomes.

 

 

What types of SEO work will you do on my website?

Our SEO work encompasses a comprehensive approach tailored to improve your website’s visibility and search engine rankings. Here’s a summary of the key types of tasks involved:

  1. Keyword Research: Identifying the most relevant and effective keywords and phrases that your target audience is searching for. This forms the foundation for our SEO strategy.

  2. On-Page Optimisation: Enhancing individual web pages to rank higher and earn more relevant traffic. This includes optimising titles, headers, content, images, and meta descriptions with targeted keywords.

  3. Content Creation: Producing high-quality, engaging, and SEO-friendly content that provides value to your audience and encourages them to stay longer on your site.

  4. Technical SEO: Improving the technical aspects of your website to increase the ranking of its pages in the search engines. Tasks include improving site speed, making your site mobile-friendly, ensuring secure connections, and creating an XML sitemap.

  5. Link Building: Acquiring high-quality backlinks from reputable and relevant websites to build your site’s authority, which is a crucial factor in how search engines rank your site.

  6. Local SEO: Optimising your website for local search results, which includes claiming and optimising your Google My Business listing, managing local citations, and ensuring NAP (Name, Address, Phone Number) consistency across the web.

  7. SEO Analytics and Reporting: Monitoring your website’s performance using tools like Google Analytics and Google Search Console, providing you with detailed reports on traffic, rankings, and other key metrics.

These tasks are part of a holistic SEO strategy aimed at improving your website’s search engine rankings, driving targeted traffic, and increasing conversions.

 

 

How do you measure the success of your SEO campaigns?

We measure the success of our SEO campaigns by tracking a variety of key performance indicators (KPIs) that provide insights into the effectiveness of our strategies and the value they deliver to your business. These KPIs include:

  1. Search Rankings: The position of your website’s pages in search engine results pages (SERPs) for targeted keywords. Improvements in rankings can lead to increased visibility and traffic.

  2. Website Traffic: The number of visitors coming to your site from organic search. We look at both the quantity and quality of traffic to ensure we’re attracting the right audience.

  3. Conversion Rates: The percentage of visitors who take a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. This metric helps gauge the effectiveness of your site in compelling visitors to convert.

  4. Bounce Rate: The rate at which new visitors visit your site and immediately leave without taking any action. A lower bounce rate indicates that your content is relevant and engaging to visitors.

  5. Click-Through Rate (CTR): The percentage of people who click on your listing in the search results. A higher CTR suggests that your title tags and meta descriptions are compelling and relevant.

  6. Backlinks: The number and quality of external websites that link back to your site. High-quality backlinks can improve your site’s authority and rankings.

  7. Page Load Time: The speed at which your pages load. Faster load times can improve user experience and positively impact your rankings.

We report these metrics to clients through comprehensive, easy-to-understand reports that highlight the progress and performance of the SEO campaign. These reports are typically delivered on a monthly basis and include analysis, insights, and recommendations for further optimisation. We also offer regular meetings to discuss these reports in detail, ensuring our clients are fully informed and engaged in the SEO process.

 

 

How do you handle SEO for a new website versus an existing website?

Handling SEO for new websites versus existing ones involves distinct approaches tailored to the specific needs and starting points of each site.

For New Websites:

  1. Foundation Building: We start by establishing a strong SEO foundation. This includes setting up essential tools like Google Analytics and Google Search Console, ensuring the site’s structure is SEO-friendly, and implementing best practices from the beginning.
  2. Keyword Strategy: Developing a comprehensive keyword strategy that guides content creation and site structure is crucial for new websites. This helps in targeting the right audience from the start.
  3. Content Creation: We focus on creating high-quality, SEO-optimized content that addresses the needs of your target audience. This includes web pages, blog posts, and other types of content that can attract traffic and build authority.
  4. On-Page Optimisation: Ensuring all on-page elements—titles, meta descriptions, headers—are optimized for targeted keywords to help search engines understand and rank the site’s content effectively.
  5. Technical SEO: Implementing technical SEO best practices, such as fast loading speeds, mobile responsiveness, and secure connections (HTTPS), to ensure the website is favored by search engines and users alike.

For Existing Websites:

  1. SEO Audit: We begin with a comprehensive SEO audit to identify issues and opportunities. This audit covers technical SEO, on-page optimisation, content quality, and backlink profile.
  2. Addressing Issues: Based on the audit findings, we prioritize fixing critical issues that may be hindering the site’s performance. This can include correcting technical glitches, improving site speed, and resolving any penalties or negative SEO impacts.
  3. Optimisation and Expansion: We refine and optimise existing content and on-page elements to improve rankings and user experience. This also involves expanding the site’s content to target additional keywords and address gaps in the content strategy.
  4. Backlink Analysis and Improvement: For existing sites, evaluating the existing backlink profile is essential. We work on disavowing toxic links and developing strategies to acquire high-quality backlinks.
  5. Performance Monitoring and Ongoing Optimisation: Continuously monitoring the site’s performance to identify new opportunities and areas for improvement. SEO for existing websites is an ongoing process of optimisation and adaptation to search engine algorithm changes.

Both strategies require continuous monitoring, analysis, and adjustment to adapt to changing algorithms and market trends. However, new websites often have the advantage of being able to implement best practices from the outset, while existing websites may need to correct past SEO mistakes or outdated practices before building further.

Can you help with a website that has been penalised by Google?

Yes, we can assist with websites that have been penalised by Google. Our team has significant experience in identifying, addressing, and recovering from Google penalties, which can result from violations of Google’s Webmaster Guidelines. These penalties can be manual actions taken by Google’s review team or algorithmic penalties resulting from updates like Penguin or Panda.

Steps in Addressing Google Penalties:

  1. Diagnosis: The first step is to accurately diagnose the type of penalty—whether it’s a manual action or an algorithmic penalty. This involves reviewing messages in Google Search Console, analyzing traffic data, and identifying the timing and potential causes of the penalty.

  2. Analysis and Correction: Once we’ve identified the cause, we conduct a thorough analysis of your website to pinpoint specific issues, such as unnatural backlinks, keyword stuffing, thin content, or technical SEO problems. We then formulate a plan to address these issues, which may include removing or disavowing toxic backlinks, revising content to improve quality and relevance, and making technical SEO improvements.

  3. Reconsideration Requests: If the penalty is a manual action, we’ll submit a detailed reconsideration request to Google after all necessary changes have been made. This request includes documentation of the issues found, the steps taken to correct them, and any other relevant information to demonstrate compliance with Google’s guidelines.

  4. Monitoring and Follow-Up: After submitting a reconsideration request or making changes to recover from an algorithmic penalty, we closely monitor your site’s performance and Google Search Console for indications of recovery. This phase is crucial for ensuring that the changes are effective and that the website is on the right path to regaining its rankings and traffic.

  5. Preventive Measures: To prevent future penalties, we provide guidance and implement best practices for maintaining a healthy website. This includes ongoing monitoring for compliance with Google’s guidelines, regular audits to identify potential issues before they become problematic, and education on SEO best practices.

Our goal in penalty recovery is not only to restore your site’s rankings and traffic but also to ensure its long-term health and compliance with Google’s guidelines. Through a systematic approach and careful execution, we’ve helped many clients successfully recover from penalties and achieve a strong, sustainable online presence.

How do I get started with your SEO services?

Getting started with our SEO services involves a structured process designed to ensure we fully understand your business goals, target audience, and current online presence. Here’s how the process typically unfolds:

  1. Initial Consultation:

    • The journey begins with an initial consultation, where we discuss your business objectives, target market, and any specific challenges you’re facing. This can be done via phone, video conference, or in-person meeting.
  2. Website and SEO Audit:

    • For existing websites, we conduct a comprehensive audit to assess your current SEO performance, including on-page, off-page, and technical SEO factors. For new websites, we evaluate your market and competitors to establish a baseline for SEO strategy.
  3. Keyword and Market Research:

    • We undertake extensive keyword and market research to identify opportunities for your business. This involves analyzing search volumes, competition, and relevance to your products or services.
  4. Strategy Development:

    • Based on the audit and research findings, we develop a customised SEO strategy tailored to your business goals. This strategy outlines the key focus areas, targets, and the roadmap for implementation.
  5. Implementation:

    • Our team begins implementing the SEO strategy, which includes technical optimisations, content creation, link building, and other key activities designed to improve your search visibility.
  6. Monitoring and Reporting:

    • We continuously monitor the performance of your SEO campaign using advanced analytics tools. Regular reports are provided to you, highlighting progress, key metrics, and areas for improvement.
  7. Review and Adjust:

    • SEO is an ongoing process. We regularly review campaign performance against your business objectives, making necessary adjustments to strategies and tactics to ensure continued success.
  8. Communication:

    • Throughout the entire process, we maintain open and transparent communication with you. You’ll have a dedicated account manager who is available to answer your questions, discuss strategies, and provide updates.

To get started, simply contact us through our website, email, or by phone to schedule your initial consultation. From there, we’ll guide you through each step, ensuring a smooth and effective start to our partnership in boosting your online presence.

 

 

You’re here because you’re curious about the power of SEO. Rightly so! You could be missing out on a big chunk of potential business. If you have questions, I have answers….

Who is digiXcentric?

Hi there, My name is Rebecca. I’m an eccentric digital marketing specialist and graphic designer who has gone rouge from the corporate world.

I have a passion for great design, strategic marketing and building your business!

After working in agencies and in-house I knew there was a gap in the market that I could fulfil.  It was called “caring”.

If you would like to work with a designer and top notch creative marketer who wants your business to excel… you’ve found her.

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