Facebook & Instagram Advertising
Elevate Your Brand with Targeted Facebook and Instagram Ads
Maximise your ad spend with precision targeting and insightful analytics. Our Facebook and Instagram advertising strategies ensure your message resonates with the right audience, driving conversions and taking your brand to new heights of success.
You’ve heard it before: “Facebook and Instagram ads can skyrocket your business.” But let’s be real—what they don’t tell you is how confusing and frustrating it can feel trying to figure it all out on your own. From picking the right audience to writing ads that actually convert, the learning curve can leave you overwhelmed and wondering if your hard-earned dollars are just slipping away.
That’s where we come in. We take the stress off your plate and turn your advertising investment into real, measurable results. Whether you’re worried about wasting money, unsure how to target the right people, or frustrated by lacklustre engagement, we’ve got your back.
Imagine this: ads that don’t just look good but actually work—reaching your dream customers, driving real growth, and giving you the confidence that every dollar is being put to good use. Our proven strategies, creative spark, and data-driven insights are here to transform your advertising from a guessing game into a growth engine.
Let’s make Facebook and Instagram ads work for you. Your brand deserves to be seen, and we’re here to make that happen.
Our Process: From Strategy to Success
A Step-by-Step Breakdown
We don’t just run ads; we craft campaigns designed to deliver measurable results. Here’s a step-by-step breakdown of how we’ll work together to make your Facebook and Instagram advertising a success.
Understand Your Goals
Every great campaign starts with a clear understanding of what you want to achieve. In our discovery meeting, we’ll dive into your objectives, such as:
What We’ll Do:
- Increasing sales.
- Generating high-quality leads.
- Building brand awareness.
- Driving website traffic.
We’ll also define success metrics (KPIs) like Return on Ad Spend (ROAS), Cost Per Lead (CPL), or Click-Through Rate (CTR) to measure your results.
Research and Planning
This is where the magic begins. We’ll:
What We’ll Analyse:
- Analyse Your Audience: Understand your ideal customers—demographics, interests, behaviours—using tools like Facebook Audience Insights and Meta’s Audience Manager.
- Conduct Competitor Analysis: Explore your competitors’ ads via Meta’s Ad Library to identify trends and opportunities.
- Develop a Platform Strategy: Decide which placements—Facebook, Instagram Feed, Stories, or Reels—will maximise impact, and whether manual or automatic placements are best for your campaign.
Campaign Setup
With the groundwork laid, we’ll:
What We’ll Do:
- Define Campaign Objectives: Awareness, Consideration, or Conversion, depending on your goals.
- Segment Your Audience: Use Custom Audiences (e.g., website visitors, email lists), Lookalike Audiences, and interest-based groups.
- Strategically Allocate Budget: Divide your budget across objectives (e.g., 70% for conversions, 20% for retargeting, 10% for testing) for maximum ROI.
Creative Development
Your ads need to grab attention and convert.
What We do:
- Select Ad Formats: From eye-catching single images to dynamic carousels and videos.
- Craft Compelling Copy: Write headlines, CTAs, and descriptions that resonate with your audience.
- Design Engaging Visuals: Collaborate with designers to create high-quality images and videos that align with your brand.
- A/B Test Creatives: Test different formats and messages to find what works best.
Launching Campaigns
Before we go live, we’ll:
What We’ll do:
- Run a detailed pre-launch checklist to ensure all links, tracking, and targeting are flawless.
- Set campaigns live at optimal times to align with your audience’s activity.
Monitoring and Optimisation
We don’t just launch campaigns—we monitor and optimise daily:
What We’ll Do:
- Track Performance: Keep an eye on key metrics like CTR, CPM, and conversions to ensure everything stays on track.
- A/B Test: Continuously test variations of ads, audiences, and placements.
- Adjust Strategies: Tweak targeting, reallocate budgets, or refresh creatives to boost performance..
Reporting and Analysis
Transparency is key. You’ll receive weekly or monthly reports detailing:
What We’ll Do:
-
- Ad spend, reach, and impressions.
- Engagement metrics like CTR and shares.
- Conversion metrics like CPL and ROAS.We’ll also provide actionable insights to improve the next phase of your campaign.
Scaling and Iterating
Once we’ve found what works, we’ll:
What We’ll Do:
- Incrementally scale successful campaigns to reach more people.
- Launch fresh campaigns to test new objectives, creatives, or offers.
- Keep retargeting audiences engaged with updated ads and offers.
Staying Ahead of the Curve
The digital landscape evolves fast, and so do we. We stay up to date with Meta’s latest features, algorithm changes, and best practices to ensure your campaigns are always ahead of the competition.
Online Advertising Services start at $500 per month
I believe in transparency. All online advertising starts at $500 per month. No contracts, no hidden costs. Let’s chat and see if we are the right fit.
Reasons To Hire A Meta Advertising Manager
Expertise in Meta Platform Dynamics
With extensive experience and a deep understanding of both Facebook and Instagram’s ever-evolving advertising platforms, I bring a wealth of knowledge in navigating and leveraging these complex systems to your advantage.
Customised Strategy Development
Recognising that each business is unique, I focus on developing customised advertising strategies that align with your specific business goals, target audience, and budget, ensuring a personalised approach to meet your needs.
Data-Driven Decision Making
I employ a rigorous, data-driven approach to campaign management, utilising advanced analytics to inform strategy adjustments and optimisations. This ensures your campaigns are always performing at their peak, based on real, actionable insights.
Creative Excellence
With a keen eye for design and a creative mindset, I oversee the development of engaging and compelling ad creatives that capture attention, resonate with your target audience, and drive conversions.
Comprehensive Audience Targeting
My expertise in audience analysis and segmentation enables me to identify and target your ideal customers with precision, increasing the relevance and effectiveness of your advertising efforts.
Transparent Reporting and Communication
I believe in maintaining open lines of communication and providing transparent, detailed reporting on campaign performance. This ensures you’re always informed and in control of your advertising investments.
Proactive Optimisation
My approach is not set-and-forget; it’s about continual improvement. I proactively seek out opportunities to optimise and enhance campaign performance, ensuring that your advertising efforts remain agile and responsive to market trends.
Cost Efficiency
By maximising the return on your advertising spend through targeted campaign strategies and ongoing optimisation, I ensure that your budget is utilised in the most efficient way possible, delivering the best possible ROI.
Strong Industry Connections
Having established strong relationships within the digital marketing sphere, I bring a network of resources and insights that can be leveraged to further enhance your advertising success.
You’re here because you’re curious about the power of Social Media. Rightly so! You could be missing out on a big chunk of potential business. If you have questions, I have answers….
Who is digiXcentric?
Hi there, My name is Rebecca. I’m an eccentric digital marketing specialist and graphic designer who has gone rouge from the corporate world.
I have a passion for great design, strategic marketing and building your business!
After working in agencies and in-house I knew there was a gap in the market that I could fulfil. It was called “caring”.
If you would like to work with a designer and top notch creative marketer who wants your business to excel… you’ve found her.
Got Questions?