Google Advertising For Pest Control
Get More Pest Control Leads with Google Ads That Work
Stop wasting money on clicks that don’t convert. I help pest control businesses attract ready-to-book customers with high-performance Google Ads campaigns.
Struggling to Get Consistent Pest Control Leads? You’re Not Alone.
Running a pest control business isn’t just about eliminating pests—it’s about getting a steady flow of quality leads that turn into paying customers. But if you’ve tried Google Ads before, you might have faced some frustrating challenges:
- Wasting money on clicks that don’t convert into phone calls or bookings.
- Getting irrelevant traffic, like people looking for DIY pest control tips or services outside your area.
- Competing against bigger companies with larger ad budgets.
- Not knowing if your ads are actually working—or where your budget is going.
- Many pest control businesses give up on Google Ads because they think it “doesn’t work.” The truth? It does work—but only when done right. That’s where I come in.
How I Help Pest Control Businesses Like Yours Win with Google Ads
I specialise in high-performance Google Ads campaigns designed specifically for local pest control businesses. Unlike generic marketing agencies, I don’t just run ads—I build strategic, conversion-focused campaigns that attract ready-to-book customers while keeping costs under control.
Here’s what makes my approach different:
✅ Targeted Lead Generation – I don’t just drive traffic; I bring in real, high-intent leads who need pest control services right now.
✅ No More Wasted Budget – I fine-tune your campaign to eliminate bad clicks from people who aren’t serious about hiring you.
✅ Transparent Tracking & Reporting – You’ll always know how many leads you’re getting, what’s working, and where your money is going—no confusing reports or marketing jargon.
✅ A Done-for-You Service – You focus on pest control. I handle everything from keyword research and ad setup to ongoing optimisation and performance tracking.
✅ Smart Scaling – We start small and only increase your budget when you see proven results, ensuring sustainable growth.
With the right strategy, Google Ads can become your #1 source of new pest control leads—without the stress, wasted spend, or guesswork.
SEO Services start at $500 per month
Google Advertiing Services starts at $500 per month. No contracts, no hidden costs. Let’s chat and see if we are the right fit.
What’s Included in Our Service?
We don’t just run ads—we help pest control businesses dominate their local market with high-converting Google Ads campaigns designed to bring in more calls and bookings, not just clicks.
Keyword Research & Competitor Analysis
Objective: Find Customers Looking for Pest Control NOW. Ensure your ads show up when customers search for pest control services, not DIY solutions.
- Target high-intent searches like “exterminator near me” and “same-day pest control”
- Block low-quality searches (DIY pest control, job seekers, or people outside your service area)
- Analyze local competitor strategies to outbid and outrank them
Why We Do It: Running ads without proper research leads to wasted budget and low-quality leads. We focus on high-intent searches to ensure your ads reach people ready to book your service.
High-Converting Ad Copy & Extensions
Objective: Create compelling ads that attract clicks and drive action.
✔ Write persuasive, results-driven ad copy that speaks to your ideal customer
✔ Utilize call, location, and sitelink extensions for better visibility
✔ A/B test different ad variations to maximize conversions
Why We Do It: The right messaging can double or even triple your conversion rates. We craft ads that stand out from competitors and get more customers clicking & calling.
Location-Based Targeting
Objective: Ensure your ads are only shown to potential customers in your service area.
✔ Target by city, zip code, or specific service radius
✔ Prioritize showing ads in high-demand areas
✔ Optimize bid adjustments based on location performance
Why We Do It: Running ads outside your service area wastes money. We focus your budget on the areas where you actually provide services, maximizing your return.
Negative Keyword Filtering
Objective: Prevent your ads from showing for irrelevant or low-quality searches.
✔ Block DIY searches (e.g., “how to get rid of ants naturally”)
✔ Filter out job seekers looking for pest control work
✔ Remove searches for irrelevant services you don’t offer
Why We Do It: Without negative keywords, you’ll waste money on people who will never become paying customers. Our filtering system ensures every dollar is spent on real leads.
Conversion Tracking & Optimisation
Objective: Track every call, form fill, and booking to optimize ad performance.
✔ Implement call tracking so you know which ads drive the most calls
✔ Set up form tracking to measure online inquiries
✔ Continuously adjust bids & ad targeting for better ROI
Why We Do It: If you can’t track it, you can’t improve it. We provide real data on ad performance, so we can make adjustments that increase lead quality and reduce costs.
Retargeting Campaigns
Objective: Re-engage people who visited your website but didn’t book a service.
✔ Show targeted display ads to potential customers who left your site
✔ Remind them of your services with compelling follow-up ads
✔ Optimize retargeting frequency to stay top-of-mind without being intrusive
Why We Do It: Most people don’t book on the first visit. Retargeting keeps your business in front of warm leads, increasing conversions at a lower cost.
Landing Page Setup & Optimisation
Objective: Create or refine a dedicated landing page that maximizes lead conversions
✔ Design a high-converting page focused on calls & inquiries
✔ Use trust signals like testimonials & service guarantees
✔ A/B test different elements to improve conversion rates
Why We Do It: Sending ad traffic to a bad or generic website kills conversions. A well-optimized landing page can double or triple your lead generation success.
Monthly Performance Reports & Strategy Adjustments
Objective: Keep you informed with clear, actionable insights on campaign performance.
✔ Detailed breakdown of ad spend, leads generated, and ROI
✔ Insights into what’s working and what needs improvement
✔ Strategy calls to refine targeting and optimize budget allocation
Why We Do It: Transparency matters. You’ll always know exactly how your ads are performing and what we’re doing to improve results.
Ongoing Campaign Management & Optimization
Objective: Continuously improve your ads to lower costs and increase conversions over time.
✔ Monitor ad performance daily to identify opportunities for improvement
✔ Adjust bids based on peak booking times and customer behavior
✔ A/B test different ad creatives, headlines, and offers for better results
✔ Stay updated with Google Ads algorithm changes to keep your campaign competitive
Why We Do It: Google Ads isn’t a “set-it-and-forget-it” system. Without regular optimization, your costs can rise, and performance can decline. We ensure your ads stay profitable and effective month after month.
Contact Us Today to Start Ranking Higher.
Where My Google Ad Services Excel
No Contract
Cancel anytime. I strongly believe in being ROI-Driven. If you’re not happy then I’m not happy.
Combine Google & Facebook Ads
Use Google Ads to drive traffic of the people searching for you. Facebook ads to creatively get in front of them again and again.
Free Google Ads Audit
Have you already got Google Ads running? Unsure if they are pulling in the best results. Let me take a look under the hood.
Regular Reports
Using Google Data Studio I set up an interactive, easy to understand regular report. Reports are emailed monthly. I also am happy to provide a once-a-month meeting if needed.
Google Ads Certified
Google Ads Certified in search, shopping, display and YouTube. So you can rest assured, I know Google Ads!
Search, Display, Youtube, Shopping
Understandign your business means I can make an informed decision on the best approach to your Google Ads. Being well versed in all areas of Google Ads means we can set up the right campaign to get in front of your customers with the right message
Sales & Conversion Tracking
From the start of the campaign, conversion tracking is set up. Through this, we will know how many leads, phone calls, sales, in-store visits you’ll get and what it’s costing
Landing Page Creation
All the traffic in the world won’t bring in leads, sales and customers if your landing page doesn’t convert them. Working with me means you don’t have to go out looking for someone to create your landing page. I can do it for you.
100% transparency
Communication is key. At any point during the campaign you can feel comfortable asking me questions. I want to make sure that you are always in the know of where your budget and ads are going.,
Obsessive Optimisation
I want your Google Ads campaign to be the best it can be. I’m hands-on with your account. Constantly monitoring, optimising and looking into what we can do to bring in more results.
Work With A Human Who Cares
I’m passionate about helping you reach and feel success and growth. I know how important a dream is and I know the power of marketing to make that happen. Work one-on-one with me to make that happen.
All Your Digital Tasks Delivered
Being a digital marketing all-rounder means I have more than just Google Ads in my tool belt. My history of Graphic and Web design, as well as all-round digital marketing, means that I will be able to help your business with other areas of marketing if need-be.
How much does it cost?
How soon can I expect leads?
Do I need a big budget?
Not at all! We work with pest control businesses of all sizes and customize campaigns to fit your budget.
✔ We recommend a minimum ad spend of $X/month for the best results.
✔ If you’re in a competitive area, we’ll guide you on the right budget to stay ahead.
✔ We constantly optimize your budget to reduce wasted spend and increase ROI.
Let’s discuss what works best for your business. [Get a Free Ads Strategy Session].
Do you lock me into a long-term contract?
Nope! No long-term contracts. No hidden commitments.
We believe in earning your trust with real results. You can:
✔ Work with us on a month-to-month basis.
✔ Scale your budget up or down as needed.
✔ Cancel anytime if you’re not happy (though most stay because they see the ROI!).
I’ve tried Google Ads before, and it didn’t work. What makes you different?
We hear this all the time. If Google Ads didn’t work for you before, it’s likely because:
❌ The wrong keywords were targeted (too broad, too competitive).
❌ Wasted spend on people not looking for pest control.
❌ No conversion tracking—so you didn’t know what was working.
❌ Poor ad structure that didn’t focus on getting calls & bookings.
✅ Our specialized pest control ad strategies fix all these problems.
✅ We use negative keywords, smart bidding, and precise targeting to stop wasted spend and drive real customers.
✅ We show you clear, transparent reports so you always know what’s working.
Give Google Ads another shot—the right way. [Book a Free Audit] today!
How do I know you’re legit? Do you have proof this works?
Absolutely! We specialize in Google Ads for pest control businesses and have helped companies just like yours generate more leads, lower their ad costs, and grow their business.
✔ Testimonials & case studies available upon request.
✔ Google Ads Certified – We follow industry best practices.
✔ We’ll provide real numbers showing your ad performance.
Still unsure? Let’s do a free audit of your current ads—no obligation. [Click here to book now].
Will my ads compete with other pest control companies you work with?
No! We only take on one pest control company per area to ensure your business gets the full advantage.
Once we work with you, we don’t accept competitors in your city—so you dominate the local market.
Want to secure your area before a competitor does? [Claim Your Spot Now].
How do I track my results?
We provide clear, easy-to-understand reports showing:
✔ How many leads you’re getting.
✔ Your cost per lead and overall ROI.
✔ Which ads are performing best so we can double down on what works.
You’ll always know where your money is going—no guesswork, no fluff.
Who is digiXcentric?

Hi there, My name is Rebecca. I’m an eccentric digital marketing specialist and graphic designer who has gone rouge from the corporate world.
I have a passion for great design, strategic marketing and building your business!
After working in agencies and in-house I knew there was a gap in the market that I could fulfil. It was called “caring”.
If you would like to work with a designer and top notch creative marketer who wants your business to excel… you’ve found her.
Got Questions?