Google Advertising For Pest Control
Get More Pest Control Leads with Google Ads That Work
Specialised PPC campaigns tailored for pest control businesses – stop wasting ad spend and start getting quality enquiries.
Struggling to Get Consistent Pest Control Leads? You’re Not Alone.
Running Google Ads for pest control isn’t as simple as “set and forget.” Without the right strategy, you can burn through your budget fast — with little to show for it. Here are the most common challenges we see in the pest control industry:
Wasted Spend on Irrelevant Clicks
Too many campaigns target broad terms like “DIY pest control” or “how to get rid of ants,” attracting clicks from people who will never hire a professional. Every dollar spent on unqualified traffic is money taken away from real leads.
Ads Showing Outside Your Service Area
Nothing’s more frustrating than paying for a click from someone 200km away. Without precise geo-targeting, your ads can appear in suburbs or regions you don’t service — wasting your budget and your time.
Competing Against Big National Chains
Large pest control companies often dominate search results with huge budgets. If you’re a local business, you can’t outspend them — but with the right strategy, you can outsmart them and win high-intent local leads.
Seasonal Demand Spikes You’re Not Ready For
Searches for pest control can surge during certain times of year (like termite season or after heavy rain). Without seasonal campaign adjustments, you risk missing out on peak demand — or overspending in quiet periods.
Missed Leads from After-Hours Calls
Many pest control businesses get a high volume of calls outside normal working hours. Without call tracking and follow-up systems in place, these leads often slip away to competitors.
Poorly Designed Landing Pages
Even if your ads get clicks, a slow, confusing, or unconvincing landing page can kill your conversion rate. Without a page built to capture enquiries quickly — especially on mobile — you’re leaving money on the table.
SEO Services start at $500 per month
Google Advertiing Services starts at $500 per month. No contracts, no hidden costs. Let’s chat and see if we are the right fit.
Benefits of Using Me for Your Pest Control Google Ads
Once your campaigns are in expert hands, Google Ads stops being a money drain and starts becoming a reliable source of new jobs. Here’s how I make it happen for pest control businesses
No More Wasted Budget
By refining your targeting, keywords, and negative keywords, I cut out irrelevant clicks so every dollar goes further.
Transparent Tracking & Reporting
You’ll know exactly how many leads you’re getting, which ads are working, and where your money’s going — without confusing jargon or padded reports.
Done-for-You Service
From research and setup to ongoing optimisation and scaling, I handle it all — so you can focus on running your business while I keep the leads coming in.
Hyper-Local Targeting
Your ads will only show in the suburbs and regions you actually service. No more paying for clicks from people you can’t help — every dollar is spent on prospects in your profitable service areas.
High-Intent Keyword Focus
I target the exact search terms people use when they’re ready to book, like “emergency pest control near me” or “same day termite inspection.” This ensures your ads attract action-ready customers, not casual browsers.
Call Tracking & Reporting
Know exactly which ads are bringing in the most jobs. I set up call tracking so you can listen to recordings, measure lead quality, and see which campaigns deliver the best ROI.
Seasonal Campaign Adjustments
I optimise for seasonal patterns — increasing visibility when demand surges (like termite or cockroach season) and reducing spend during quieter months so your budget works smarter, not harder.
Mobile-First Ads
With most pest control searches happening on smartphones, your ads and landing pages are designed for quick loading, easy tapping, and fast calls — making it simple for customers to contact you on the spot.
Conversion-Optimised Landing Pages
Every ad clicks through to a page designed to convert visitors into leads — with clear calls-to-action, trust signals, and easy booking options that work just as well on mobile as they do on desktop.
How My Google Ads Process Works
Running a profitable Google Ads campaign for pest control takes more than just “turning on” ads. I follow a proven, step-by-step process to make sure your budget works harder and your phone rings more often.
What’s Included in Our Service?
We don’t just run ads—we help pest control businesses dominate their local market with high-converting Google Ads campaigns designed to bring in more calls and bookings, not just clicks.
Keyword Research & Competitor Analysis
Objective: Find Customers Looking for Pest Control NOW. Ensure your ads show up when customers search for pest control services, not DIY solutions.
- Target high-intent searches like “exterminator near me” and “same-day pest control”
- Block low-quality searches (DIY pest control, job seekers, or people outside your service area)
- Analyze local competitor strategies to outbid and outrank them
Why We Do It: Running ads without proper research leads to wasted budget and low-quality leads. We focus on high-intent searches to ensure your ads reach people ready to book your service.
High-Converting Ad Copy & Extensions
Objective: Create compelling ads that attract clicks and drive action.
✔ Write persuasive, results-driven ad copy that speaks to your ideal customer
✔ Utilize call, location, and sitelink extensions for better visibility
✔ A/B test different ad variations to maximize conversions
Why We Do It: The right messaging can double or even triple your conversion rates. We craft ads that stand out from competitors and get more customers clicking & calling.
Location-Based Targeting
Objective: Ensure your ads are only shown to potential customers in your service area.
✔ Target by city, zip code, or specific service radius
✔ Prioritize showing ads in high-demand areas
✔ Optimize bid adjustments based on location performance
Why We Do It: Running ads outside your service area wastes money. We focus your budget on the areas where you actually provide services, maximizing your return.
Negative Keyword Filtering
Objective: Prevent your ads from showing for irrelevant or low-quality searches.
✔ Block DIY searches (e.g., “how to get rid of ants naturally”)
✔ Filter out job seekers looking for pest control work
✔ Remove searches for irrelevant services you don’t offer
Why We Do It: Without negative keywords, you’ll waste money on people who will never become paying customers. Our filtering system ensures every dollar is spent on real leads.
Conversion Tracking & Optimisation
Objective: Track every call, form fill, and booking to optimize ad performance.
✔ Implement call tracking so you know which ads drive the most calls
✔ Set up form tracking to measure online inquiries
✔ Continuously adjust bids & ad targeting for better ROI
Why We Do It: If you can’t track it, you can’t improve it. We provide real data on ad performance, so we can make adjustments that increase lead quality and reduce costs.
Retargeting Campaigns
Objective: Re-engage people who visited your website but didn’t book a service.
✔ Show targeted display ads to potential customers who left your site
✔ Remind them of your services with compelling follow-up ads
✔ Optimize retargeting frequency to stay top-of-mind without being intrusive
Why We Do It: Most people don’t book on the first visit. Retargeting keeps your business in front of warm leads, increasing conversions at a lower cost.
Landing Page Setup & Optimisation
Objective: Create or refine a dedicated landing page that maximizes lead conversions
✔ Design a high-converting page focused on calls & inquiries
✔ Use trust signals like testimonials & service guarantees
✔ A/B test different elements to improve conversion rates
Why We Do It: Sending ad traffic to a bad or generic website kills conversions. A well-optimized landing page can double or triple your lead generation success.
Monthly Performance Reports & Strategy Adjustments
Objective: Keep you informed with clear, actionable insights on campaign performance.
✔ Detailed breakdown of ad spend, leads generated, and ROI
✔ Insights into what’s working and what needs improvement
✔ Strategy calls to refine targeting and optimize budget allocation
Why We Do It: Transparency matters. You’ll always know exactly how your ads are performing and what we’re doing to improve results.
Ongoing Campaign Management & Optimization
Objective: Continuously improve your ads to lower costs and increase conversions over time.
✔ Monitor ad performance daily to identify opportunities for improvement
✔ Adjust bids based on peak booking times and customer behavior
✔ A/B test different ad creatives, headlines, and offers for better results
✔ Stay updated with Google Ads algorithm changes to keep your campaign competitive
Why We Do It: Google Ads isn’t a “set-it-and-forget-it” system. Without regular optimization, your costs can rise, and performance can decline. We ensure your ads stay profitable and effective month after month.
Contact Us Today to Start Ranking Higher.
Where My Google Ad Services Excel
No Contract
Cancel anytime. I strongly believe in being ROI-Driven. If you’re not happy then I’m not happy.
Combine Google & Facebook Ads
Use Google Ads to drive traffic of the people searching for you. Facebook ads to creatively get in front of them again and again.
Free Google Ads Audit
Have you already got Google Ads running? Unsure if they are pulling in the best results. Let me take a look under the hood.
Regular Reports
Using Google Data Studio I set up an interactive, easy to understand regular report. Reports are emailed monthly. I also am happy to provide a once-a-month meeting if needed.
Google Ads Certified
Google Ads Certified in search, shopping, display and YouTube. So you can rest assured, I know Google Ads!
Search, Display, Youtube, Shopping
Understandign your business means I can make an informed decision on the best approach to your Google Ads. Being well versed in all areas of Google Ads means we can set up the right campaign to get in front of your customers with the right message
Sales & Conversion Tracking
From the start of the campaign, conversion tracking is set up. Through this, we will know how many leads, phone calls, sales, in-store visits you’ll get and what it’s costing
Landing Page Creation
All the traffic in the world won’t bring in leads, sales and customers if your landing page doesn’t convert them. Working with me means you don’t have to go out looking for someone to create your landing page. I can do it for you.
100% transparency
Communication is key. At any point during the campaign you can feel comfortable asking me questions. I want to make sure that you are always in the know of where your budget and ads are going.,
Obsessive Optimisation
I want your Google Ads campaign to be the best it can be. I’m hands-on with your account. Constantly monitoring, optimising and looking into what we can do to bring in more results.
Work With A Human Who Cares
I’m passionate about helping you reach and feel success and growth. I know how important a dream is and I know the power of marketing to make that happen. Work one-on-one with me to make that happen.
All Your Digital Tasks Delivered
Being a digital marketing all-rounder means I have more than just Google Ads in my tool belt. My history of Graphic and Web design, as well as all-round digital marketing, means that I will be able to help your business with other areas of marketing if need-be.
How much should a pest control business spend on Google Ads?
Budgets vary depending on your service area, competition, and goals. Many local pest control businesses start between $1,000–$2,500 per month and scale once they see consistent results. I’ll help you choose a budget that delivers the best ROI for your market.
How quickly will I see results?
Google Ads can generate leads almost immediately after launch. That said, the first few weeks are about gathering data and optimising — most campaigns hit their stride within 30–60 days.
Do I need a landing page, or can I send traffic to my website?
You’ll get better results with a dedicated landing page built to convert visitors into leads. Generic homepages often distract users, whereas a focused landing page keeps them on one clear action: contacting you.
Can you run ads for multiple locations?
Yes — I can set up location-specific campaigns so each branch or service area gets targeted ads, relevant keywords, and customised messaging for that area.
I’ve tried Google Ads before, and it didn’t work. What makes you different?
We hear this all the time. If Google Ads didn’t work for you before, it’s likely because:
❌ The wrong keywords were targeted (too broad, too competitive).
❌ Wasted spend on people not looking for pest control.
❌ No conversion tracking—so you didn’t know what was working.
❌ Poor ad structure that didn’t focus on getting calls & bookings.
✅ Our specialized pest control ad strategies fix all these problems.
✅ We use negative keywords, smart bidding, and precise targeting to stop wasted spend and drive real customers.
✅ We show you clear, transparent reports so you always know what’s working.
Give Google Ads another shot—the right way. [Book a Free Audit] today!
How do you track the success of my campaigns?
I set up call tracking, form submission tracking, and conversion tracking inside Google Ads. You’ll know exactly how many leads your ads generate and which campaigns perform best.
Will my ads compete with other pest control companies you work with?
No! We only take on one pest control company per area to ensure your business gets the full advantage.
Once we work with you, we don’t accept competitors in your city—so you dominate the local market.
Want to secure your area before a competitor does? [Claim Your Spot Now].
What makes your Google Ads service different from a generic marketing agency?
I specialise in service-based industries like pest control, so every strategy is designed for high-intent local lead generation. I focus on efficiency, transparency, and results — not vanity metrics.
Who is digiXcentric?
Hi there, My name is Rebecca. I’m an eccentric digital marketing specialist and graphic designer who has gone rouge from the corporate world.
I have a passion for great design, strategic marketing and building your business!
After working in agencies and in-house I knew there was a gap in the market that I could fulfil. It was called “caring”.
If you would like to work with a designer and top notch creative marketer who wants your business to excel… you’ve found her.
Got Questions?