E-Commerce Growth Strategist
All-Rounder Support for
E-Commerce Growth
From creative strategy and paid ads to SEO, email, and conversion optimisation — I help e-commerce brands grow across every channel, without the overhead of an agency.
Running an e-commerce brand today means juggling too many moving parts — ads that stop working, websites that need constant fixing, emails that don’t convert, and agencies that charge a fortune without delivering results.
What you really need isn’t another specialist working in a silo.
You need someone who sees the whole picture — from ad creative to customer journey — and knows how to turn it into consistent growth.
That’s where I come in. As an E-Commerce Growth Strategist, I help Shopify and WooCommerce brands scale smarter. I combine creative strategy, paid ads, web development, SEO, email marketing, and conversion optimisation into one streamlined service — so you get better results without managing multiple freelancers or agencies.
The outcome? More sales, stronger retention, and a brand built to scale.
What I Do
Everything your e-commerce brand needs in one partner
Growing an online store isn’t about piecing together five different freelancers and hoping it all clicks. It’s about having one strategist who can see the full picture and move every part of your brand forward — creative, ads, web, and beyond.
Creative Strategy
Your ads and content should do more than look good — they should convert. I craft ad designs, campaign concepts, and brand messaging that capture attention and drive clicks, while keeping your voice consistent across every channel.
Paid Ads
I manage and scale Meta, TikTok, and Google Ads with a data-driven, creative-first approach. From testing multiple variations to identifying top performers, I optimise campaigns to get you the best return on ad spend, whether you’re targeting new customers or retargeting existing ones.
Web (Shopify, WooCommerce)
From site builds to ongoing edits, I make sure your online store is both functional and conversion-ready. Whether you’re on Shopify, WooCommerce, or WordPress, I focus on creating smooth customer experiences that reduce friction and boost sales.
CRO (Conversion Rate Optimisation)
It’s not just about traffic — it’s about turning that traffic into buyers. I optimise landing pages, fix UX issues, run tests, and make design improvements that directly increase your conversion rate and revenue.
Email Marketing (Klaviyo Specialist)
I build and optimise flows for welcome, post-purchase, re-engagement, replenishment, and more. With personalised segmentation and retention-focused campaigns, your emails become one of your strongest revenue channels.
SEO & Content
By targeting buyer-intent keywords and crafting optimised content, I help your brand show up where it matters — on Google. From technical on-page improvements to blog content and product descriptions, I focus on long-term organic growth.
Marketing Strategy
I bring everything together with a clear plan — mapping out funnels, planning product launches, and identifying customer insights. This ensures every channel is working in sync, rather than as disconnected efforts.
Design Assistance
Beyond strategy, I handle the day-to-day creative needs too — from ad graphics to branded templates, product imagery, and small brand refreshes. This keeps your content pipeline moving without slowing down your growth.
Analytics & Tracking
Growth only happens when you know what’s working. I set up GA4, GTM, and UTM tracking so you can see exactly where your results come from, and I provide performance reporting that informs smarter decisions every month.
With all of this under one roof, you don’t just get tasks ticked off — you get a partner who makes sure every piece of your e-commerce ecosystem works together to drive growth.
Why Work With Me
One strategist. Every channel. Real results.
Most e-commerce founders end up managing a patchwork of freelancers and agencies — one for ads, one for email, another for web fixes, and someone else for SEO. The problem? Nobody sees the whole picture, and you waste time (and money) trying to hold it all together.
Here’s why working with me is different:
- All-in-one expertise – I bring creative, technical, and marketing skills under one roof. You don’t need to hire multiple people to get ads, emails, web, and SEO working together.
- Shopify + WooCommerce ready – Whether you’re running a Shopify store or a WooCommerce site, I know the platforms inside out and can optimise both for growth.
- Agency-level quality without the overhead – I deliver the same strategic depth and creative execution you’d expect from a big agency, but without bloated retainers or unnecessary layers of management.
- Data + creativity combined – I don’t just make things look good; I back every decision with testing, analytics, and performance metrics so your growth is predictable, not guesswork.
- Flexible collaboration – Need someone to take full ownership? Done. Want a strategist who can work alongside your in-house team? Easy. I slot into your business the way you need.
- Proven experience across industries – From fast-moving product launches to long-term retention strategies, I’ve helped e-commerce brands scale in Australia and internationally.
The outcome? You get a partner who’s invested in your growth, who can see the gaps, fix them, and unlock consistent, scalable results.
Who I Work With
I’m not for everyone — and that’s a good thing. The brands I work best with are those who are ready to move past quick wins and start building sustainable growth.
Scaling Brands Ready to Go Beyond Ads
If you’ve already dabbled in ads and seen some traction, but want to connect the dots across your entire marketing ecosystem, I can help you take things to the next level.
Shopify & WooCommerce Stores Needing an Ongoing Partner
Running an online store is a full-time job in itself. I work with store owners who need a trusted strategist to manage creative, web, email, and marketing — so they can focus on running the business.
Founders Who Want One Partner Across Creative, Marketing & Web
Instead of juggling agencies and freelancers, I become the single point of contact who can plan, execute, and optimise across every channel that drives growth.
All Your Questions Answered
What’s the difference between an E-Commerce Growth Strategist and an agency?
With me, you’re not paying for account managers, overheads, or layers of approval. You get direct access to the person doing the work — creative, ads, email, SEO, and web — with one strategy across all channels.
Do you only work with Shopify stores?
No. While I specialise in Shopify, I also work with WooCommerce and WordPress websites. My approach focuses on growth and conversions, no matter which platform you’re on.
Can you manage everything for me, or do I need to be involved?
It depends on what you prefer. Some founders want me to take full ownership, while others prefer collaboration. I can adapt — whether you want a hands-off partner or someone who works alongside your team.
What kind of results can I expect?
Every business is different, but my focus is always on measurable outcomes — higher conversion rates, stronger email revenue, better-performing ads, and a website that supports growth instead of holding it back.
Do you offer once-off projects or only ongoing partnerships?
Both. I offer one-off projects like website fixes, Klaviyo flow setups, or campaign launches. But my best results come from ongoing partnerships where I can align every part of your marketing for long-term growth.
How do you report on performance?
I set up GA4, GTM, and UTM tracking so you can clearly see ROI. I also provide performance reports that highlight what’s working, what’s not, and what we should do next.
How do I get started?
Simple. Reach out through the contact form and we’ll set up a strategy call. We’ll talk about your goals, challenges, and where I can have the biggest impact first.
Who is digiXcentric?
DigiXcentric is led by Bec and Jamie, a dynamic team with expertise in digital marketing, graphic design, and web development. We specialise in helping small to medium-sized businesses reach their goals by providing practical, no-fuss solutions. Our approach is affordable, hands-on, and tailored to your needs, ensuring growth from the ground up. We’re committed to real results, offering holistic support across all aspects of your business. Let’s make your goals a reality – book a free consultation today!