Email Marketing
Ignite Your Brand’s Story with Email Marketing That Matters
Craft compelling narratives and connect with your audience on a deeper level. Elevate your brand’s email marketing game and leave a lasting impression.
Email marketing remains one of the most powerful tools for business growth, offering a direct and personalised way to connect with your audience. It drives engagement, builds loyalty, and delivers measurable results with an unmatched return on investment. Whether you’re looking to grow your customer base, increase sales, or nurture long-term relationships, email marketing is the key to achieving your goals. Our expert email marketing services are designed to take the guesswork out of your campaigns, providing customised strategies, compelling content, and performance-driven solutions that ensure your messages reach the right people at the right time. Let us help you unlock the full potential of email marketing to grow your business.
Benefits of Email Marketing
Email marketing is unique because it’s the one marketing channel you truly own. Unlike social media platforms or paid ads that can change algorithms or policies, your email list is yours to keep and grow. This control makes email marketing a powerful, reliable tool for connecting with your audience and driving results. Here’s how it benefits your business:
Increase Brand Awareness
With every email sent, you’re putting your brand in front of your audience. Regular communication helps your business stay top of mind, building trust and recognition over time.
Drive Website Traffic
Emails provide a direct pathway to your website, encouraging readers to learn more about your products or services. Each click gets you closer to a potential conversion.
Boost Sales and Conversions
Targeted email campaigns can nurture leads, promote new products, and deliver personalised offers that encourage customers to take action, increasing sales and revenue.
Foster Customer Loyalty
Consistent, valuable communication strengthens relationships with your customers, making them more likely to return and recommend your business to others.
Cost-Effective Marketing
Email marketing offers one of the highest returns on investment of any digital marketing channel. With detailed analytics, you can track performance and optimise your strategy for even greater results.
Personalised Communication
Email marketing allows you to tailor messages to individual customers based on their behaviour, preferences, or purchase history. This personal touch makes your emails more relevant and engaging, increasing the likelihood of conversions.
Email Marketing Services We Provide
Email Campaign Strategy
Plan and execute targeted email campaigns tailored to your audience, including segmentation, personalisation, and automation strategies. From newsletters to promotional offers, we ensure every campaign aligns with your business goals.
Content Creation
Craft engaging copy for subject lines and email bodies, paired with visually appealing, mobile-responsive templates. Whether you need attention-grabbing promotions or educational content, we deliver emails that resonate.
Audience Segmentation and List Management
Build, organise, and optimise email lists with advanced segmentation strategies. Ensure every message reaches the right audience while maintaining GDPR compliance and adherence to spam laws.
Automation Setup
Implement automated workflows like welcome series, abandoned cart reminders, and transactional emails (order confirmations, shipping updates). These ensure consistent, timely communication with your audience.
Performance Tracking and Reporting
Monitor metrics such as open rates, click-through rates (CTR), and conversions. We use data-driven insights to continuously optimise your campaigns for better results.
Lifecycle and Drip Campaigns
Design and implement campaigns that guide customers through every stage of their journey, from acquisition to retention. Examples include onboarding series, post-purchase follow-ups, and re-engagement emails.
A/B Testing
Test subject lines, designs, and CTAs to optimise campaign performance based on data.
Integration with Other Platforms
Seamlessly connect email tools with CRMs, e-commerce platforms, and social media. Automate processes like syncing customer data or triggering campaigns based on cross-platform activity.
Transactional Emails
Set up automated emails like order confirmations, shipping updates, and account notifications.
Custom Email Template Design and Features
Create bespoke, on-brand email templates that are mobile-responsive and visually stunning. Incorporate interactive elements like polls, quizzes, and GIFs to increase engagement.
Email List Growth Strategies
Develop and execute strategies to grow your email list ethically and effectively. Use lead magnets, optimised sign-up forms, and gated content to attract high-quality subscribers.
Deliverability Optimisation
Ensure your email marketing complies with global regulations such as GDPR and CAN-SPAM. We manage opt-ins, unsubscribes, and data handling responsibly to protect your brand and audience.
Why Work With Us
Stress-Free Email Marketing Management
We make email marketing effortless for you. From strategy and content creation to design, delivery, and analytics, we handle it all. Let us manage every detail so you can focus on growing your business while watching your email campaigns thrive.
Strategic Newsletters That Build Connections
Your newsletters are the bridge to your audience, and we ensure they’re always strong. From brainstorming ideas to designing and delivering impactful messages, we create newsletters that keep your subscribers engaged and your brand top of mind.
Storytelling and Design That Captivate
Your emails deserve more than generic templates. We craft compelling stories and eye-catching designs that align with your brand and speak to your audience. Every email is designed to stand out and deliver results.
Technical and Legal Precision
We navigate the technical and legal complexities of email marketing so you don’t have to. From optimising deliverability to ensuring GDPR and CAN-SPAM compliance, we protect your campaigns and reputation while maximising impact.
Personalisation That Resonates
Your audience craves relevance, and we deliver it. By tailoring emails to individual behaviours, preferences, and needs, we create messages that feel personal and drive deeper engagement, loyalty, and conversions.
Data-Driven Campaign Optimisation
With detailed performance tracking and monthly reports, we turn data into actionable insights. We continually refine your campaigns to improve open rates, click-through rates, and conversions, ensuring your email marketing consistently exceeds expectations.
Types of Campaigns We Manage
Newsletters
Keep your audience updated with regular content, company news, and valuable insights to stay top of mind.
Promotional emails
Announce special offers, discounts, or product launches to drive immediate sales and engagement.
Drip campaigns
Automated series of emails that nurture leads or guide customers through the sales funnel over time.
Customer retention emails
From ad creation to targeting and optimisation, I’ll help you get the most out of your ad spend and maximise your ROI.
Re-engagement campaigns
Reconnect with inactive subscribers through targeted offers or updates to reignite their interest.
Special events and seasonal emails
Promote upcoming events, holidays, or seasonal offers to capitalise on timely opportunities.
Seasoned Expertise Across Leading Email Marketing Platforms
Take Advantage of a FREE Email Marketing Audit
The Process
Discovery and Strategy Planning
We start by understanding your business goals, target audience, and challenges. This step ensures we craft a strategy aligned with your unique needs.
What’s included
- Initial consultation to identify goals and objectives.
- Audience analysis and market research.
- Email campaign strategy outline.
Outcome
A customised email marketing strategy designed to engage your audience and achieve your business objectives.
Audience Segmentation and List Management
We optimise your email lists and create targeted audience segments to ensure every message is relevant and impactful.
What’s included
- Cleaning and organising your existing email lists.
- Segmenting audiences based on demographics, behaviours, or preferences.
- Ensuring GDPR and compliance adherence.
Outcome
A highly targeted email list that boosts engagement and conversion rates.
Email Campaign
Development
We design and create visually appealing, mobile-responsive email templates and write compelling content that resonates with your audience.
What’s included
- Custom email template design.
- Copywriting for engaging subject lines and email content.
- Incorporating interactive and branded elements.
Outcome
Professional, on-brand emails that capture attention and drive action.
Testing and
Optimisation
We test every element of your campaign to ensure maximum effectiveness before it goes live.
What’s included
- A/B testing for subject lines, designs, and CTAs.
- Spam filter testing and email preview across devices.
- Adjustments based on initial results.
Outcome
High-performing emails that maximise open rates, click-through rates, and conversions.
Campaign Execution and Launch
We schedule and send your email campaigns, ensuring proper timing and delivery to your audience.
What’s included
- Final review and approval.
- Scheduling emails for optimal send times.
- Deliverability optimisation to land in inboxes, not spam folders.
Outcome
A seamless campaign launch that reaches your audience at the perfect time.
Performance Tracking and Reporting
We analyse campaign performance and provide detailed insights to refine your future email strategies.
What’s included
- Tracking key metrics like open rates, CTR, and conversions.
- Comprehensive performance reports with actionable insights.
- Recommendations for ongoing optimisation.
Outcome
A clear understanding of what’s working and how to improve future campaigns for even better results.
For custom quotes and more information get in touch, or use the form at the top or bottom of this page.
Email Marketing Case Studies
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Learn more about email marketing
Email Marketing Services FAQs
What platforms do you work with?
We work with leading email marketing platforms, including Klaviyo, Mailchimp, ActiveCampaign, HubSpot, and Constant Contact. If you’re using a different tool, let us know—we can adapt to your preferred platform.
Can you integrate email marketing with CRM tools?
Absolutely! We can integrate email marketing with popular CRMs like Salesforce, Zoho, or HubSpot to ensure your campaigns are aligned with customer data and sales processes.
How do you ensure my emails don’t end up in spam?
We follow email deliverability best practices, including domain authentication (SPF, DKIM, DMARC), high-quality content, and clean subscriber lists to maximise inbox placement.
Can you help grow my email list?
Yes, we offer strategies to ethically and effectively grow your email list, such as creating lead magnets, optimising sign-up forms, and using social media campaigns.
What types of businesses do you work with?
We’ve worked with businesses across various industries, including e-commerce, professional services, health and wellness, and non-profits. Our strategies are tailored to fit your industry and goals.
Do you handle all aspects of email marketing, or just strategy?
We offer end-to-end email marketing services, including strategy, design, copywriting, automation setup, testing, and performance tracking. You can choose full-service support or specific services.
How do you measure success?
We track metrics like open rates, click-through rates, conversions, and ROI. For each campaign, we’ll set clear KPIs to measure performance and make data-driven improvements.
Can you manage my existing email list?
Yes, we can manage and optimise your existing email list, including cleaning up inactive subscribers, segmenting audiences, and ensuring compliance with email marketing laws.
Are your email templates mobile-friendly?
All of our email templates are designed to be fully responsive, ensuring a seamless experience on both desktop and mobile devices.
How do you personalise emails?
We use advanced segmentation and dynamic content to tailor emails to your audience’s preferences, behaviours, and purchase history, making each email feel highly relevant.
Who is digiXcentric?
Hi there, My name is Rebecca. I’m an eccentric digital marketing specialist and graphic designer who has gone rouge from the corporate world.
I have a passion for great design, strategic marketing and building your business!
After working in agencies and in-house I knew there was a gap in the market that I could fulfil. It was called “caring”.
If you would like to work with a designer and top notch creative marketer who wants your business to excel… you’ve found her.
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